No Facebook. No Twitter. No YouTube. Listing
the companies that don’t have access to China’s exploding social-media
space underscores just how different it is from those of many Western
markets. Understanding that space is vitally important for anyone trying
to engage Chinese consumers: social media is a larger phenomenon in the
world’sa second-biggest economy than it is in other countries,
including the United States. And it’s not indecipherable. Chinese
consumers follow the same decision-making journey as their peers in
other countries, and the basic rules for engaging with them effectively
are reassuringly familiar.
read more here.
read more here.